Reducing disparities in cardiovascular outcomes: using innovative communication methods and social marketing in Harlem and Greater New York City

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Cohn Elizabeth, Butts Patricia, Newkirk Jennifer, Rives Sarah, Larson Elaine,

Columbia University, New York, N.Y., Abyssinian Baptist Church, New York, N.Y.,

Cardiovascular disease is the leading cause of death in women, responsible for more deaths than the next six disease categories combined [1], and disparities exist in communities of color [2]. Improving the outcome in acute situations depends on immediate intervention after the onset of symptoms and calling 911 [2]. This study explored a model of a community engagement combined with a targeted social marketing strategy.